LAB #3(42) 2008

project _ LAB

SAKO Architects _ Романтизм в сеточку Фото предоставлено Shuhei Aoyama, Sako Architects Текст Мария Сазонова Для фэшн-индустрии название города Ханчжоу не значит ни- чего. Озадаченных качественным шопингом здешние музеи чая и китайской медицины не заинтересуют вовсе. Холмы, озера, сады и храмы перестают восхищать, словно все замер- ли в ожидании бутиков и моллов. И, кажется, город уже рад довериться объятиям модной индустрии.

SAKO Architects_Cobweb Romanti- cism | Photo courtesy of Shuhei Aoyama, Sako Architects | Text Maria Sazonova | The name of Hangzhou does not say anything to the fashion industry. Those looking for quality shopping are not interested in the local museums of tea and Chinese medicine. They no longer admire hills and lakes, gardens and temples, as if everyone stood still waiting for boutiques and malls. And it seems that the city will be pleased to embrace the fashion industry. Xi Hu, or the West Lake is the centre of this Chinese town. Close to the lake a new boutique created by designers from SAKO Architects has been built. Fashion store has become a new milestone in promotion of Romanticism, a women’s wear brand well known in the People’s Republic of China. The image dominating the space obviously has nothing to do with lyricism. Some may think that they have wandered into a shooting area, where a fantastic mega-epos is being created. In a mo- ment a many-eyed or long-eared Martian wearing a silky dress will go out of the fitting room and try to

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№3 _ 42 _ 2008